


The Denim Jacket.


THE DENIM JACKET.
IN HISTORY.
There are three core silhouettes - each with its character and history.
Levi’s Type I from 1905 with tacked-down pleats, buckle-back
cinches, and riveted sleeve openings modeled after earlier blousons.
Interestingly, the single chest pocket and straight boxy fit had to be
modified during WW1 when materials and details were stripped down
due to tight resources.
Type II 1953 with double mid chest pockets and back tabs.
Type III from 1961 was introduced as the 557XX. Featuring a tapered
fit, high pointed flap pockets, and V-shaped seams. The most
significant difference is the removal of the rivet, an innovation that
defined Levi Strauss at its inception. Wrangler and Lee sold their
denim jackets around the 50s, further cementing this jacket as the
American icon of its time.


THE DENIM JACKET.
IN CULTURE.
Initially worn bycowboysand ranch hands, the denim trucker’spopularity beganto shift in the mid-1900s as iconic figures likeJohn WayneandMarilyn Monroewore denim jackets, helping to move the garment frompractical workwearto a generalfashion staple. Themusic and film industrycontinued the fervor led byJames Dean,Bruce Springsteen, andJohn Lennon. By the 1980s, the term “trucker jacket” solidified, reflecting its connection to long-haul truckers and itsversatile,ruggeddesign. Today, it remains atimelesspiece of American style, constantly evolving while honoring its roots.


Vol. 2 The Denim Jacket.
The Shop.